Manjula Tiwari was responsible for the launch of Esprit in India in October 2005. Tiwari joined Madura garments from Benetton, where she headed the products department and managed all Benetton product lines in India. A PGDM holder from NIFT, 36-year-old Tiwari has over 15 years of experience in the Indian retail sector, having managed a variety of functions including brand management, merchandising, business development and operations.